About Us

Our Story
It all started back in early 2020 during the peak of the COVID19 pandemic. At that time, a lock down was enforced in Oman, and the vast majority were preparing for EID occasion. The malls and boutiques were all closed.

My younger sister came with an idea and said: we are all in lockdown, and all are not able to do physical shopping, so why not we open an Instagram shop like the other online shops who were all over the place at that time?!
 I supported the idea. We then started brainstorming about what can we offer to Omanis differently than the rest. Since it was Eid, we saw a huge gap in the market for quality shoes and bags, so we decided that these items would be most needed to complete the EID look.
To do that, and to differentiate ourselves, we started searching for suppliers that not only sell quality shoes & bags but can also deliver them to us as fast as possible.
We knew that getting the items to our customers fast enough would make us reliable and trustworthy.
We created our Instagram shop, and started posting pictures of the products immediately.
Days later; things started rolling, someone contacted us by a DM to buy a shoe we listed in our Instagram page. Although the shoe was not in stock, she didn’t mind pre-ordering it in advance !!
For us, this moment was the turning key. We knew the online shopping experience in Oman has changed forever. We we wouldn’t imagine for a second that a person you never met, would transfer money in advance to buy something that is not in stock, and then wait for it. It was magical.
So, who is Halya
We are always get asked this question. We believe  Halya can be anyone of us; can be you, can be my sister, or can be the girl next door. This is because Halya is so passionate about fashion, about beauty and yet, she never get enough. Halya is always curious and rebellious, just like you, and she is always eager to try the latest trends in beauty and fashion. 
Why we do it
We could have been like any other shop from the thousands online shops that are currently in Instagram, but we want more. We want to be the first online fashion & beauty retail in Oman ( and we are already building it). We want everyone to be able to buy their beloved fashion and beauty products under one platform.
We decided to create this platform so you can Look Perfect!
We are constantly evolving and learning, we search for the best of the best in the market to bring it to you. 
Our Current Business Model
Our current model is based two models:
1- Buying products in advance so we resell them back in the market with a small profit fee. This way we are sure our delivery reach your door steps as fast as possible. 
2- Or, we offer products for pre-order to test the market and give you more opportunities and options. 
We select all products personally based on our market research and we follow the latest trends to bring you the best. 
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